Did you know...

Internet Radio/Podcasts audiences increased more than 50% in January 2006 over January 2005, and is expected to continue growing at unparalleled rates.

In a recent college poll (May 2006), iPods took the #1 spot for "cool", pushing beer into the #2 position for the first time since 1997 (when the internet was #1).

iTunes provides music and podcasts (internet radio shows) to their subscribers. There are more than 10 MILLION iTunes subscribers.

According to Arbitron and Edison Media Research, 52,000,000 people listened to internet radio/podcasts during the month of January 2006.

(The prime buying demographics is 18-49 range.)

Internet radio attacts an upper-income audience! Internet radio listeners are 36% more likely to live in a $100K+ income household.

25% of Americans own a portable MP3 player (iPod or other brand), and 33% of adults aged 18-34 own a portable MP3 player.

43% of Americans who download podcasts/internet radio shows listen to the shows on their computers. 52% listen on an iPod or other portable MP3 player.

Weekly usage of Internet Radio has crossed the 20% threshold among adults 18-34, and should be considered as part of any media plan targeting this hard-to-reach group.

Internet radio delivers a highly desirable target comprised of young, upscale and technologically savvy. However, because of its mass appeal, it is quickly becoming common entertainment for the general population, as well.

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